WHO WE ARE

 

Essentially Keto is a new Melbourne based food company committed to making ketogenic and low-carb living more convenient and delicious.  

Founder Edit Whitelaw has set out to fill the void in the Australian market for high-fat low-carb snacks.

Our first product - Ketogenic Energy bars - have been a key recipe in our lifestyle transitions and we'd love to share our stories with you.

 

EDIT'S KETO JOURNEY  (EDIT PRONOUNCED ED-EAT) 

It all started on my first birthday. My mother's Eastern European desire to show love with food- an entire, full sized, chocolate cake- presented to me on my high chair. I didn’t consume a lot of food as a child according to her, however sugar was my nemesis – I would sneak cake, lollies, biscuits etc. 

Fast forward to 25 years of age and 100 kilos on a 5’2” frame.  The mid-eighties – when the low fat craze was in full swing and Jane Fonda in her workout videos in the impossibly toned body.  I wanted that! I went to my doctor and left with the "Magic Diet Pills" of the time.  Six months of eating nothing but an apple a day, bowl of cauliflower and ice cream.  I was transformed to a svelte 52kg – ½ my body weight – yay I felt great!!!

Speed up to 30 odd years later.  A lifetime of yo-yo dieting and fear of gaining all the weight back resulted in an eating disorder.  10kg up; 10kg down.  I tried it all!  Vegan, raw, low-carb, protein only, Dukan and the latest: Paleo.  All the while holding down a job as a chef – the ultimate love/hate relationship!!!

I reasoned that the consistent all day grazing, tasting all the heavenly morsels I was creating, was better for me and my metabolism than eating platefuls of food – The afternoon crashes, the resultant bingeing, the never ever feeling satiated, knowing intellectually that I shouldn’t be hungry – however never feeling it physically, I was always hungry!!!

Then Eureka! David Asprey’s book “The Bulletproof Diet” was the beginning of this amazing transformative journey – I inhaled that book!  For the first time since Atkins someone was talking sense!   

By now, I was not eating sugar and I had most definitely upped my fats.  Not hard, as I have always craved fat and after the Atkins revolution – never dropped that part of my diet.  However I was eating way too many starchy vegetables.

After Asprey, I stumbled on Jimmy Moore’s “Keto Clarity”.  Skip ahead a year and 10 kilos lighter, an old ankle injury repaired, inflammation non-existant, an incredible feeling of wellbeing and most of all: FREEDOM from constant cravings (isn’t that a song?)

I won’t lie, in the beginning getting enough fat into me was a struggle and not having treats was hard from an emotional perspective.

I started making fat bombs for myself and the classic story.  My non-Keto friends were saying “OMG! These are delicious – are you sure they are good for me?” – Yeah, only if you cut out the crappy garbage and use these little puppies to help you on the journey.

Watch this space and grow with us on this epic journey!